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Adel Maktoum Al-Daheri

Emirati Media Consultant
Founder and General Manager of Bin Maktoum Group

Adel Maktoum Al Daheri graduated from United Arab Emirates University with a bachelor degree in human science. He carries up to 35 years of expertise in his hands in media, public relations, and entrepreneurship.

Early Career in Media (1991-2000):

Adel Al Dhaheri’s professional journey began in 1991 at the Ministry of Information and Culture in the UAE. He later honed his skills at the Radio and Television Authority before joining Emirates Media Corporation (EMC). At EMC, his dedication and talents led him through various positions, culminating in leading the Coordination and Library Department for Abu Dhabi Radio. In this role, Adel managed program coordination, ensured content quality, and oversaw the library’s extensive collection. He gained valuable experience in leading multicultural teams, implementing public relations strategies, and contributing to administrative responsibilities that supported the growth of this influential media entity.

Diverse and Distinguished Media Experience:

Beyond administrative contributions, Adel’s media career shines through his distinguished experience as a broadcaster and presenter. From 1994 to 2000, he captivated audiences on Abu Dhabi Radio, hosting several impactful programs:

  • Host of Studio One, a program that links communities, connects community voices with officials, tackles citizen concerns, and highlights civic roles.
  • The voice of Daily Sports, Abu Dhabi Radio’s go-to for the latest sporting headlines, delivered with passion.
  • Versatile Broadcaster on National occasions, religious forums, and talk shows. Captivating audiences with insightful commentary.
  • Event Logistics Pro, ensuring smooth operations behind major events like National Day and Sitting Day, and more.
  • Live Sports Broadcaster, delivering stadium atmosphere straight to your ears. From local leagues to continental championships.

Transition to Finance and Continued Success (2000-Present)

In 2000, Adel leveraged his media expertise to become part of the founding team of the Abu Dhabi Securities Exchange (ADX). He played a pivotal role in establishing the financial market’s public image, drawing upon his skills in:

  • Public Relations: Building lasting relationships with local and regional media outlets.
  • Government Communication: Collaborating with government agencies to ensure seamless communication.
  • Media Relations Strategy: Developing and implementing effective strategies for engaging with the media landscape.
  • Marketing and Advertising: Overseeing the ADX’s media plan and ensuring alignment with its strategic goals.

Adel’s leadership extended beyond public relations. He actively participated in shaping the ADX’s policies and strategies, leading the development and implementation of community events, and fostering strong relationships with government agencies and listed companies. He also founded and oversaw “Money and Business” magazine, a testament to his dedication to financial literacy and engagement.

From Media Star to Diversified Entrepreneur

Driven by the UAE’s vision of human development and innovation, Adel Al Dhaheri embarked on a new chapter in 2003. Inspired by the country’s strong economy and unwavering support for private sector participation, he, along with his family, founded Bin Maktoum Group, a multi-faceted investment and management company based in Abu Dhabi.

Bin Maktoum Group embodies diversity and excellence. It serves various sectors, each representing a facet of Adel’s multifaceted talents and expertise:

  • Shining House Real Estate Management: The group expertly acquires, develops, and manages residential, commercial, and industrial properties, maximizing their value through sustainable practices.
  • Creative Line General Constructing: Leveraging extensive experience in public construction, the group undertakes infrastructure and construction projects of diverse sizes and specialties. Their integrated services encompass planning, design, implementation, and project management.
  • Art Touch Interior Design: Bin Maktoum Group collaborates with skilled designers to create unique and captivating interiors and exteriors, tailored to the specific needs and character of each project, be it residential, commercial, or industrial.
  • Emirates Consultant and Media Services: Drawing upon Adel’s media background, the group offers comprehensive and innovative solutions in marketing, training, and organizing conferences and exhibitions.

Humanitarian and Community Work:

Deeply embedded in Adel’s heart is a profound belief in the transformative power of humanitarian and community service. Inspired by the legacy of Sheikh Zayed and the spirit of the UAE, volunteerism is not just a side of his goodness, but its very essence. He readily credits the country’s wise leadership for instilling in him the value of solidarity and giving back.

Adel’s commitment to social betterment is exemplified by his involvement in establishing the Al Ain Club for the Disabled in 1997. As a founding member and first chairman of the media committee, he played a pivotal role in developing the club’s strategy, organizing events, and promoting its goals. He considers this achievement one of his most significant contributions, as it empowered individuals with disabilities to access vital sports and social services.

Adel’s passion extends to supporting cancer patients. He readily sponsors specialized public benefit associations and instills the spirit of volunteering in his children, encouraging them to visit patients, particularly children, and organize their own events.

Adel Al Dhaheri’s story is a testament to his versatility, vision, and unwavering dedication to building a brighter future for himself and his community. His entrepreneurial spirit and commitment to social good solidify his position as a valuable contributor to the UAE’s vibrant landscape.

Honors and Recognition:

Adel Al Dhaheri’s career has blossomed under the sun of recognition. From government entities like the Ministry of Information to community pillars like Al Watan newspaper, his dedication and impact have drawn honors from diverse corners. Media projects, event management for noble causes, and overall media excellence all shine in the constellation of his awards. These accolades whisper a simple truth: Adel’s commitment to excellence and service leaves a lasting, positive mark.